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Classes For The 2017 Nashville Needlework Market

The premier wholesale trade show for counted cross stitch.

Mark your calendar!! The 2017 Nashville Spring Needlework Market will be held Friday March 3, 2017 - Sunday March 5, 2017

At the Embassy Suites Nashville South Cool Springs, Franklin, TN  (the same hotel as last year's Nashville Market).

This Is A Wholesale Only "Cash And Carry" And Order Writing Show

Sorry, this is NOT a consumer show. It is only ONLY open to wholesale buyers. But you won't miss out entirely since this is where your favorite store goes to find the newest and best needlework products.

Times Available

Please contact Megan Chriswisser at info@needleworkretailer.com or 800-561-5380 if you are interested in teaching or sponsoring a class. Classes during show hours are limited to 45 minutes.

Franklin Room

2017 Nashville Classroom Franklin Room- 20 students
Email Megan at info@needleworkretailer.com to reserve a class time
Classes during show hours (in blue) should not last over 45 minutes.
Time Thursday March 2, 2017 Friday March 3, 2017 Saturday March 4, 2017 Sunday March 5, 2017
8:00 AM   Telling a Visual Story-Molly Walz & Kathy Whitford of Retromantic
9:00 AM Herman the Hedgehog with Fern Ridge Collections Pink Picotee Begonia Sewing Clamp VI with Maureen Sorenson of The Hearts Content
10:00 AM Herman the Hedgehog with Fern Ridge Collections Crazy Hand Stitches with a Modern Twist-Kelly Nagel of Sulky of America Couching with Decorative Threads-Kelly Nagel of Sulky of America
11:00 AM Herman the Hedgehog with Fern Ridge Collections   Google Analytics with Emily Van
12:00 PM Retailer's Workshop   Making Your Event Sparkle with Emily Van
1:00 PM Social Media Marketing for Beginners-Kelly Nagel of Sulky of America Image based Social Media with Emily Van
2:00 PM Add More Mojo to Your Shop! with Annalee Waite Bangle Pincushion with The Primitive Hare
3:00 PM Primitive Shoe Needlecase with Nikyscreations  
4:00 PM Nora's Pillow with Giulia Manfredini of Giulia Punti Antichi Store owners Post-Show Meeting with Pam Brazell of Three Stitches
5:00 PM  
6:00 PM
7:00 PM  
8:00 PM  
9:00 PM

 

Williamson Room

2017 Nashville Classroom Williamson Room- 20 students
Email Megan at info@needleworkretailer.com to reserve a class time
Classes during show hours (in blue) should not last over 45 minutes.
Time Thursday March 2, 2017 Friday March 3, 2017 Saturday March 4, 2017 Sunday March 5, 2017
8:00 AM
9:00 AM Creating Texture with Stitches Julia Snyder & more
10:00 AM Display Ideas to Increase Sales with Amy Bruecken  
11:00 AM Finishing Techniques with Blackberry Lane Designs
12:00 PM Wholesaler's Workshop  
1:00 PM 5 Minute Finish--3 Projects--1 Class for your shop with The Workbasket  
2:00 PM Retreat Re-Charge! with Hands On Design, Ink Circles & Summer House Stitche Workes  
3:00 PM Facebook Class with Annemiek Koning-  
4:00 PM The Collective Stitch Cross Stitch Shop Promotional Event with Patty Hurwitz of The Stitchers' Village
5:00 PM  
6:00 PM
7:00 PM  
8:00 PM  
9:00 PM

 

 

Friday March 4, 2016 Classes

 

Friday 9:00-10:00 am

Texture in Cross Stitch

Teacher: Julia Snyder, & more

Class Description: Texture in Cross Stitch will take a look at how the threads from & more compare to Madeira Cotton in cross stitch. Comparative stitching on linen will be used to create a bookmark.

Class Price: $25

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

To Register: andmorethreads@mac.com

Friday 9:00-12:00 noon

Herman the hedgehog

Teachers: Pat Cherry and Peggy Tipton of Fern Ridge Collections

Class Description: This class is for the beginner as well as the skilled beader. The class will include all materials to finish the peyote fob. The kit includes two-needle peyote instructions, chart, delica beads, swarovski crystals, czech crystals, pearls, specialty beads, bone rondelles, findings, needles and nymo thread. Hopefully all students will finish their fob for their shop model, or at least come close to finishing.

Class Price: $40

Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

To Register: fernridgecollections@gmail.com

Friday 10:00-11:00am

Display Ideas to Increase Sales

Teacher: Amy Bruecken

Class Description: Display tricks to make the old look new and the tired look fresh. Inexpensive display ideas to move product out your door. I'm introducing a new line of Pocket Cards, adorable, finished felt cards, ready to stitch and mail! We will make signs and stand ups in class to help with the adorable factor in your store.

Class Price: $25.00 each. Will collect $ in class.

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

To Register: Email amybruecken@bex.net

    

Friday 11:00-12:00 noon

Finishing Techniques

Teacher: Marie Driskill of Blackberry Lane Designs

Class Description: I will be demonstrating finishing techniques for my latest pattern (which is included in the class). Along with the pattern, you will receive a kit with step-by-step written instructions and plenty of photos. The kit will have all the finishing supplies needed for assembling and, if we have time, I will also discuss other finishing techniques from some of my past designs.

Class Price: $20.

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

To Register: mariesstitching@blackberrylanedesigns.com

Friday 12:00 noon-1:00pm

Retailer's Workshop

Moderators:  Cathe Ray from Needle in a Haystack

Class Description: This workshop will be a free wheeling discussion and exchange of ideas that you can take home and use to improve your business. Come prepared to exchange specific ideas on what you can do to increase sales and profits in your retail business. Share how you solved problems or reduced expenses. Store owners are encouraged to attend.

Class Price: FREE

Location: Meets on the 2nd floor in the Franklin Room. Limited to 20 attendees.

Friday 12:00 noon-1:00pm

Wholesaler's Workshop

Moderators:  Cathy (Hands On Design) and Beth (Summer House Stitche Workes)

Take a "setup" break and join your fellow wholesalers Friday morning for an exchange of ideas to help strengthen your business. Topics will be provided to promote positive discussion. We ask that you come ready to engage in the exchange and sharing of ideas with your peers!

Class Price: FREE.

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

Friday 1:00-2:00pm

Social Media Marketing for Beginners

Teacher: Kelly Nagel, Social Media Manager at Sulky of America

Class Description: Join me as I go through the basics of setting up social media accounts like Facebook, Instagram and Twitter. We will also discuss how to post, what to post, how often to post and some tips and techniques for monitoring your accounts. I will share with you my list of Do's and Don'ts for Social Media Marketing and give you a list of website and tutorials to help you build your own Social Media Marketing plan for your business.

Class Price: FREE

Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

To Register: Email Kelly.nagel@sulky.com or call (800) 874-4115 x 108

Friday 1:00-2:00pm

5 Minute Finish--3 Projects--1 Class for your shop

Teachers: Candy Scott and Mary Olson of The Workbasket

Class Description: Learn "hands on" how to re-purpose left-over scraps after cutting linen to size. Use these small pieces of linen to make a book mark, a luggage tag and a match book pin keep. Leave with 2-3 finished projects. The class will include materials for all 3 projects, a chart of shadowed initials for your use which are scaled specifically for the 3 projects, written directions for finishing and a list of resources where to purchase additional materials for a class. Come and play with us.

Class Price: $20

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

To Register: ccscott8285@gmail.com

Friday 2:00-3:00pm

Add More Mojo to Your Shop!

Teacher: Annalee Waite Designs

Class Description: Learn how to make your shop stand out! As an independent shop owner your most important job is to attract the attention of prospects and get them in your front door. Creating success in your shop is not just luck or chance. Learn exciting strategies which you can use to increase traffic and sales! We will discuss what shop owners across the country are doing to keep existing customers and how to attract new ones. Grab your spot and learn 12 new strategies to increase sales.

Class Price: $20 (Early Bird Special of $15 if signed up by 1/31/17)

Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

To Register: Contact AnnaLee at annalee@annaleedesigns.com to register or call 713-907-7226.

Friday 2:00-3:00pm

Retreat Re-Charge!

Teachers: Class hosted by Cathy/Hands On Design, Beth/Summer House Stitche Workes, and Tracy/Ink Circles

Class Description: Is this your 1st year or your 10th year to host a retreat?...Planning a project night?...or do you just need a little market break?!

Come join us (Cathy, Beth & Tracy) for an entertaining class filled with project ideas, make & take classes & the all important SWAG bag!

Class Price: $24 let's you put your feet up while we do the (heavy) lifting...a class design just for you, the shopowner!

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

To Register: Email cathy@handsondesign.biz to reserve your spot in class

 

Friday 3:00pm-4:00pm

Primitive Shoe Needlecase

Teacher: Nicoletta Farrauto of Nikyscreations

Class Description: This pretty shoe will be a real treasure in your sewing basket.  Kit provides: chart, finishing instructions, Vichy linen, cotton fabric, felt, silk ribbon, cardboard and vintage French button. Welcome and enjoy this Primitive Shoe Needlecase. Fun for sure!!!  Keep on stitching.

Class Price: $25

Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

To Register: Email nicoletta.farrauto@aol.com

Nicoletta Farrauto

Friday 3:00-4:00pm

Improve your facebook page in 10 easy steps

Teachers: Annemiek Koning, owner of De Handwerk Boetiek in the Netherlands

Class Description: Social media is hot, everybody seems to be on it 24/7, information gets shared quickly and apparently you can get great results. However, for most shopowners, social media is something you have to take care of in between unpacking, checking and pricing orders, answering the phone and emails, packing orders, shipping orders and all those 1001 things a shopowner have to do. In this class you will get 10 steps to improve your facebook page that will be short and easy. No technical knowledge required ;-)

Bring your laptop/tablet and try some of these steps while in class. You will leave the class with plan for your facebook page, a hand-out with all the information given in class, a list with the best facebook ideas from your fellow classmates and a free graph that you can use on, you guessed it, your facebook page.

Class Price: $25 to be paid at the beginning of the class.

Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

To Register: Email info@dehandwerkboetiek.nl

Friday 4:00-5:00pm

Nora's Pillow

Teacher: Giulia Punti Antichi

Class Description: Giulia will be teaching her original model to create a beautiful sewing pillow with a unique finishing concept. Class participants will receive chartpack, scissors, stitching (linen, silk threads) and finishing materials (blue velvet, ribbons, tassel). Kits are limited in number and only the students of this class will be sure to receive the kit.

Class Price: 45 USD

Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

To Register: Book for your class seat and kit at info@puntiantichi.com

Friday 4:00-5:00pm

The Collective Stitch Cross Stitch Shop Promotional Event

Teacher: Patty Hurwitz-The Stitchers' Village

Class Description: 2017 is the second year for this event designed to promote brick and mortar cross stitch shops and to feature cross stitch designers. The informative class will explain the details and workings of the event. Included in the cost of the class is a copy of the 2016 Collective Stitch book.

Class Price: $20

Location: Meets on the second floor in the Williamson Room. Limited to 20 attendees.

To Register: Patty Hurwitz at pattytsv@gmail.com or 785-223-1276

 

Saturday March 5, 2016 Classes

   

Saturday 9:00-10:00am

Pink Picotee Begonia Sewing Clamp VI

Teacher: Maureen Sorenson of The Hearts Content

This botanical "Picotee Begonia" is not only realistic to nature, but the shading of the ten floss hues afford its appearance lifelike, and a joy to stitch. Stitched on 40-count white linen with ten shades of DMC cotton floss, it is sure to be the perfect model at your shop register to tempt your avid stitchers to your future class. It is quite easy to stitch as the entire design is comprised of only cross-stitches. You will also learn the finishing technique in class with the delicate and attractive finishing edging, the Palestrina Knot. Both the finishing instructions and Palestrina Knot with illustrations are also included in these kits. COMPLETE KIT INCLUDES:

  • 40-count white linen, for top design and border "skirt"
  • ten DMC flosses individually number tagged
  • two colored photographs
  • handmade metal sewing clamp painted pink to match design
  • complete stitching and finishing suggestions
  • introduction to Palestrina Know finishing/edging
  • 26 & 28 gauge tapestry needles to accommodate fine linen count
  • easy-to-read chart
    CLASS KITS ONLY AT NASHVILLE WILL INCLUDE THIS FINISHING KIT (not kits for future purchase)
  • finishing kit within this kit contains:
  • warm and natural, four circular cuts for thickness on clamp
  • template of foam-core x two
  • wool batting for extra "poof"
  • DMC green Dentelles for the Palestrina Know
  • Class Price: Class & Class-Kit: $37.50 (This kit retails for $55.00 without finishing kit).

    Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

    To Register: Email theheartscontent4@gmail.com

    Saturday 10:00-11:00am

    Crazy Hand Stitches with a Modern Twist

    Teacher: Kelly Nagel of Sulky of America

    Class Description: Learn the basics of hand embroidery, including some great stitches traditionally used in crazy quilting, but this class takes you one step further with tips and tricks for clean, even stitching for a more modern look. Learn some fun stitching that will enhance any project.

    Class Price: $5 for the complete kit

    Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

    To Register: Kelly Nagel, Kelly.nagel@sulky.com (800) 874-4115 x108

    Saturday 2:00pm-3:00pm

    Bangle Pincushion

    Teacher: The Primitive Hare

    Class Description: A very elegant pincushion finished as a bracelet, a small stitcher jewel...

    Class Price: $30

    Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

    To Register: ilfiloincantato@hotmail.com

    Sunday March 6, 2016 Classes


    Sunday 8:00-9:00am

    Telling A Visual Story

    Teacher: Molly Walz & Kathy Whitford

    Class Description: This "hands-on" class will give you the opportunity to create merchandising ideas that invite customers to experience your shop and spend time seeking out all of the treasures that you have to offer! We will be putting together eye-catching and whimsical displays as well as designing a final merchandising vignette for you to take back to your shop.

    Class Price: $45 each. Will collect $ in class.

    Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

    To Register: retromanticfripperies@gmail.com


    Sunday 10:00-11:00am

    Couching with Decorative Threads

    Teacher: Kelly Nagel of Sulky of America

    Class Description: Learn to add dimension, depth and interest to any project with this 3D hand embroidery technique.

    Class Price: $10 for the complete kit

    Location: Meets on the second floor in the Franklin Room. Limited to 20 attendees.

    To Register: Kelly Nagel, Kelly.nagel@sulky.com (800) 874-4115 x108


    Sunday 11:00am-12noon

    Google Analytics

    Presented by: Emily Van of EJVDesigns

    Class Description: You have a website/online store/etc., but how do you know if your site is doing what you want it to do?  In this class we will explore Google Analytics, what it is, how you can use the data to meet your  ecommerce, lead generation and repeat website visitor goals.  You will get some useful tools to help you set up and start utilizing Google Analytics to help your business grow.  Great class for both shops and designers!

    Class Price: $35

    Location: Meets on the second floor in the Franklin Room.

    To Register: Sign up at:  http://www.ejvdesigns.com/hosting-training/nashville-2017

    Sunday 12noon-1:00pm

    Make Your Event Sparkle

    Presented by: Emily Van of EJVDesigns

    Class Description: Looking for the nuts and bolts of creating a stitching event for your shop?  This class is for you!  You will receive planning hand outs and resources for making your stitching event one of a kind.  We'll even spend a few minutes sharing themes that you and others have used in stitching events!  Come prepared to share your experiences and take away some new ideas.

    Class Price: $35

    Location: Meets on the second floor in the Franklin Room.

    To Register: Sign up at:  http://www.ejvdesigns.com/hosting-training/nashville-2017

    Sunday 1:00-2:00pm

    Image Based Social Media

    Presented by: Emily Van of EJVDesigns

    Class Description: Instagram, SnapChat, YouTube, Facebook Live - Huh?  As shops try to bring in younger stitchers, they are turning to using the media where these younger stitchers "live" and that means image based social media outlets.  How can you leverage these forums to maximize your online presence to a new generation of stitchers?

    Class Price: $35

    Location: Meets on the second floor in the Franklin Room.

    To Register: Sign up at:  http://www.ejvdesigns.com/hosting-training/nashville-2017

     

     

    There is still time to sign up to teach or host a class.

    Classes

    We are scheduling classes for the 2017 show.

    This year we will use both the Franklin Room and the Williamson Room on the 2nd floor for classes. The Franklin Room was the room we used for classes last year. The Williamson Room is next door and was the room we used for registration last year. (Registration will move next door to the Hospitality Suite.) Both rooms are 800 square feet and will be set up with tables and chairs for 20 people. This change will allow for more classes to be offered on Friday.

     


    Franklin Room or Williamson Room

     
    Hospitality Suite will be used for registration.

    Cost To Rent The Classrooms

    Franklin Room or Williamson Room:  $50/hour (or Free)

    We will advertise the classes to buyers, but stores will be asked to contact the instructor directly with questions about the class, and to sign up and pay for the class. The instructor will set the price for the class and can sell merchandise in the class. The only charge to the instructor will be the hourly rate for the classroom.

    Free use of the classroom. We want to encourage classes that help store owners improve their business skills. For example, maybe you (or your spouse) could teach a short class on bookkeeping, computers, social media, taxes, radio advertising, etc. The room will be available for free for these types of classes. You would still be allowed to charge a fee to attend the class.

    New for 2017. After show hours use of the class room. Some classes need extra time to finish up. We also have had requests from buyers that they would like a time and place to get together and visit with other business owners, to relax, and do some stitching. This year we are planning on having one of the classrooms (or both, if needed) open after show hours as an informal get-together location. If your class needs extra time to finish, you can use the classroom after show hours for free.

    Classes during show hours should last no longer than 45 minutes. Please keep your class to 45 minutes to allow 15 minutes for clean up and move out before the next class starts. Classes offered outside of show hours can be longer.

    Ideas For Classes

    Besides the satisfaction of helping other business owners, teaching or sponsoring a class is a great way to gain exposure for your business.

    • Finishing classes (advance homework ok)
    • Social Media
    • Business Classes (newsletter, teaching, time management, etc.)
    • Technique Classes
    • Previews of new designs and a start on a class model
    • We would like to have classes of interest to exhibitors to attend on Thursday afternoon. This would be a great opportunity to share ideas on marketing, packaging, etc.

    You do not need to be an exhibitor to teach a class. We would love to have more classes taught by store owners. Also, while we ask that the classes are sponsored by either an exhibitor or a retail store, the instructor can be with another company.

     

    If you have any questions

    Free free to contact us if you have any questions about the show.

    Megan Chriswisser at Needlework Retailer at 800-561-5380 or info@needleworkretailer.com

    Larry Johnson or Beth Johnson at Yarn Tree at 800-247-3952 or info@yarntree.com

     


    Needlework Retailer,117 Alexander Avenue, Ames, Iowa 50010. Phone: 800-561-5380 or 515-232-6507. Fax 515-232-0789. email info@needleworkretailer.com

    For advertising information call Megan Chriswisser at 1-800-561-5380.

    The Needlework Retailer is the only trade magazine devoted entirely to the counted cross stitch, needlepoint, and the needlework industry. Published by Yarn Tree 6 times a year and distributed free to retail stores in the US that sell needlework. Print subscriptions are available to others related to the industry in the United States for $14 for 6 issues; in Canada for $20 for 6 issues; other countries $43 for 6 issues. Online subscriptions are free. Sorry, subscriptions are not available to consumers.

    If you are a retail needlework store and are not receiving the Needlework Retailer please use our Manage Subscription page or call us at 800-561-5380 to subscribe.