Past Articles From The Needlework Retailer

Thinking Outside the Boxed Pillow by Alice Vantrease.

Is She a 3 or a 4? by Alice Vantrease.

Alice Vantrease is the owner of Twiggs Needlepoint of Savannah. She is the author of the novel Charlie's Secret and a grandparent/child gardening book: The Rabbit in the Moon—a Garden Tale for the Young and the Young at Heart. Charlie's Secret is available through Amazon.

Teaching In Your Shop by Martha Beth Lewis.

Martha Beth Lewis has taught at consumer festivals for eight years and writes for consumer needlework magazines. She is the author of Handbook for Needlework Teachers: An Experienced Festival Teacher's Advice http://marthabeth.com/handbook.html

Visit http://marthabeth.com/needlework_business.html for more business articles by Martha Beth Lewis!

The Value Added Sale by Janet Perry.

Janet Perry is a published author and is active in a variety of areas of needlework.

Retail Promotions

We asked five successful needlework store owners to tell us about what types of promotions work in their stores.

Models Sell Product by Janet Perry.

Janet Perry offers some practical advice on stitched models.

Make Sales Happen by Anna Lee Waite.

Create special events to attract customers to your store. Anna Lee Waite is a talented needlework designer from Houston. You can see her designs at http://www.annaleedesigns.com

Greeting Customers

We asked consumers how they would want to be greeted when they enter your store.

Freebies--Bane or Blessing? by Janet Perry.

Consumers love them, but how can you use them as a store owner?

Planning Events Checklist by Anna Lee Waite.

Organizing special events doesn't need to be hard work, but it does requires planning. Here is a checklist to make it a little easier.  Anna Lee Waite is a talented needlework designer from Houston. You can see her designs at http://www.annaleedesigns.com

Employee Handbook By Beth Johnson.

Every business needs an employee handbook. It saves time and avoids misunderstandings. You can copy this text-only sample handbook  into almost any computer program to make your own handbook.

Going the Extra Mile by Janet Perry.

Providing that extra personal touch for your customers is good business.